The Business of Marketing and AI

Transform your business from a "content hobby" into a revenue-generating machine by mastering strategic marketing, customer journey mapping, and AI-driven automation. This course explores practical tools for competitor analysis, customer retention, and multi-channel advertising to optimize your return on investment.

2 modules3 HoursEnglishCertificate

KES 3,000

What you'll learn

How to differentiate between vanity metrics like "likes" and actionable revenue-driven metrics.

Strategies to map the full customer journey from unawareness to brand advocacy.

Practical implementation of AI tools like Kimmy and Manas for strategy creation and website building.

How to utilize WhatsApp automation and AI agents for 24/7 lead qualification and customer service.

Advanced meta-advertising techniques beyond simple "boosting" to reduce customer acquisition costs.

Methods for calculating critical business numbers like Cost of Acquisition (CAC) and Lifetime Value (LTV).

The importance of customer retention and "over-delivering" to create a self-sustaining marketing loop.

Course Preview & Curriculum

2 modules · 0 previews available

Who this course is for

Small and medium-sized business founders looking to scale their operations strategically.
Marketing professionals seeking to integrate AI tools into their current workflows.
Entrepreneurs struggling with low conversion rates despite high content output or ad spend.
Business owners wanting to understand and leverage their own customer data for predictive growth.
Service-based and retail businesses aiming to improve customer retention and loyalty.

Instructors

Nyandia Gachago

Ready to Start Learning?

Join this program and access all materials, assessments, and certifications at your own pace.

KES 3,000

Lifetime access